Your Majesty: Identity System for World Domination Design Group

Studio Description:
World Domination Design Group – makers of some of the top digital advertising – was in need of a powerful Visual Identity to set them aside from the competition. Your majesty and the WDDG worked in tandem to develop a range of identifiers, all communicating the feeling of dominance and respect while infusing a bit of heritage by applying a weathered look mixed with institutional and corporate. The project was rounded up with a Brand manual containing rules for application, color palette, typography and brand language instructions.

About the Studio:
The process of training for knighthood began before adolescence, inside the prospective knight’s home, where they learned courtesy and manners.

A knight was usually the son or daughter of a vassal. Around the age of 6 to 7 years, they would be sent away to train and serve at a grander (agency) office as a page. Here, they would serve as a kind of waiter and personal servant to his elders. For at least sseven years a page was cared for by the women of the house, who instructed them in manners, courtesy, excellence, style and interactive advertising. They would also teach them how to make web sites and do much more. They would learn basic creative expression and programming, and also valuable advertising skills such as the use of strategy, communication, customer business objectives, cultural awareness, group-dynamics and the caring, reading, and surfing of the Web.

-----------A page became a squire when they turned 14 or 15 years of age, by being assigned or picked by a knight to become their personal aide. This allowed the squires to observe their master while they were in a project, in order to learn from their techniques. They also acted as a personal servant to the knight, taking care of their master’s design, programming, and communications. This was to uphold the knight’s code of Chivalry that promoted generosity, courtesy, compassion, and most importantly, loyalty. The knight acted as a tutor and taught the squires all they needed to know to become a knight. As the squires grew older, they were expected to follow their master in projects, and attend to his master if the knight fell in a pitch. Some squires became knights for performing an outstanding deed on a pitch or a project, but most were knighted by their lord when their training was judged to be complete.

-----------Squires could hope to become knights when they had learned their lessons well. Once the squires had established sufficient mastery of the required skills, they were dubbed knights. The night before their knighting ceremony, the squires would take a cleansing champagne bath, feast on lobster, party, and pray to interactive advertising all night in the office, readying themselves for the life as a knight. They would dress in black, which was the symbol for Haute. Then they would go through the knighting ceremony the following day.


Janne said...

Amazing and creative post .

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