Our second most important task was to add value and make the logo more professional. The brand, logo and the signature symbol along with typography and the precise information about coffee helps the brand step up its position in the market and stand out. By adding the fresh blue color together with the ability tell a story through careful and well thought-out design, this new image shows that this brand is urgently trying to differentiate and stand out from the traditional competitors that exist in this market.
The identity won silver at Gullblyanten 2010
Graphic design: Fredrik Melby & Martin Stousland
Art direction: Kjetil Wold
Illustration: Jan HÃ¥kon Robson
Project management: Tine Moe












0 comments:
Post a Comment