Have you seen the future of coffee? Which coffee beans will be the most popular next year, who shall deliver the best coffee? Solberg & Hansen, one of the best and oldest coffee houses in Norway, established in 1879, has always strived to accomplish to be the best in the market and bring you the finest coffee available. Seeking predictions from reading coffee grounds, is a well known method in order to search for the answers we have about the future. This insight is our key element in the development of this image, where we have created a pattern where you could search for different symbols which result in various predictions, those that have been verified by those who are experts in this mysterious field.
Our second most important task was to add value and make the logo more professional. The brand, logo and the signature symbol along with typography and the precise information about coffee helps the brand step up its position in the market and stand out. By adding the fresh blue color together with the ability tell a story through careful and well thought-out design, this new image shows that this brand is urgently trying to differentiate and stand out from the traditional competitors that exist in this market.
The identity won silver at Gullblyanten 2010
Graphic design: Fredrik Melby & Martin Stousland
Art direction: Kjetil Wold
Illustration: Jan Håkon Robson
Project management: Tine Moe